Word of Mouth Cheat Sheet – Powerful statistics
In support of Mediassembly’s upcoming product, I’ve been doing a lot of research on community marketing, word-of-mouth marketing, and various other forms of social media marketing. The deck below, from Agent Wildfire, provides some of the most compelling statistics I’ve seen – justifying an aggressive social media, community, and WOM strategy.
Word of Mouth Cheat Sheet (Agent Wildfire)
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Wow, those are pretty amazing statistics there. I really think people underestimate how easy it is for one angry customer to cause serious damage to your business.
Experiences are certainly the new battleground! Fantastic stats…I hope more companies and brands begin to recognise the power word of mouth rather than treat consumers with neglect…power to the people!