Word of Mouth Cheat Sheet – Powerful statistics
February 1, 2009
In support of Mediassembly’s upcoming product, I’ve been doing a lot of research on community marketing, word-of-mouth marketing, and various other forms of social media marketing. The deck below, from Agent Wildfire, provides some of the most compelling statistics I’ve seen – justifying an aggressive social media, community, and WOM strategy.
Word of Mouth Cheat Sheet (Agent Wildfire)
Wow, those are pretty amazing statistics there. I really think people underestimate how easy it is for one angry customer to cause serious damage to your business.