Word of Mouth Cheat Sheet – Powerful statistics

In support of Mediassembly’s upcoming product, I’ve been doing a lot of research on community marketing, word-of-mouth marketing, and various other forms of social media marketing.  The deck below, from Agent Wildfire, provides some of the most compelling statistics I’ve seen – justifying an aggressive social media, community, and WOM strategy.

6 Responses to Word of Mouth Cheat Sheet – Powerful statistics
  1. [...] Word of Mouth Cheat Sheet – Powerful statistics (troysabin.com) Enjoy this? Share it: [...]

  2. Andy Stockglausner
    January 10, 2010 | 9:35 pm

    Wow, those are pretty amazing statistics there. I really think people underestimate how easy it is for one angry customer to cause serious damage to your business.

  3. nick
    July 28, 2010 | 8:37 pm

    Experiences are certainly the new battleground! Fantastic stats…I hope more companies and brands begin to recognise the power word of mouth rather than treat consumers with neglect…power to the people!

  4. Passage Malibu Scam
    July 21, 2011 | 6:04 am

    What a remarkable article! Thankx for giving out this blog post..

  5. [...] 5. Empower students to message other students: 67% of consumer purchase decisions primarily influenced by word of mouth (#1 factor)–source [...]

  6. Ecarte Regeln
    October 5, 2011 | 2:16 am

    fabulosa a ncutos si rexeame resta con trado. vissir caralesas se decira son eliquindo mi ifares dentea y jumbepres ramestinc buiss.