ABOUT

Troy Sabin

If you’re looking for “official stuff”, please view my Linked In profile.  Otherwise, read on…

I’m the Founder & CEO of Mediassembly, an Internet startup that provides software as a service (SaaS) to help marketers inspire and amplify word of mouth through social media.

I’ve had a long career as an Internet strategist, software architect, and development leader specializing in e-commerce, interactive marketing and social media. For the greater part of my career I have worked with large interactive marketing agencies, including , US Web/CKS (formerly Ensemble Systems, later marchFIRST) and Avenue A | Razorfish (now owned by Microsoft Publicis), building high profile solutions for marketing, e-commerce, and Internet-based businesses.  With these agencies, I’ve had opportunity to work with great clients like Microsoft, Dell, JC Penney, Southwest Airlines, Texas Instruments and many others.  I’ve also had the great fortune to work with some amazing business strategy, marketing, creative, and technology professionals.

As my colleagues will attest, I have a strong passion for blurring the lines between business, creative, and technology disciplines to foster collaboration and drive innovation.   Most Internet solutions are inherently multi-disciplinary, which is a big reason the Internet has remained the focus of my career.  I’ll be using this blog as a forum to share thoughts and perspectives on the Business, Science, and Art of Internet software.